Marketing In today’s challenging business environment, it's important that your company be in touch with your customer base, as well as your target audience.  You must understand who your competition really is and how that competition is positioned to take your customers away from your company.  Have you identified your target audience? And just what is your company really selling? What is your company brand and is it really being delivered to your customers? What are the internal and external marketing factors that are affecting your business? Should your company spend money on Internet marketing, direct mail, radio or some combination of the three? What benefits could good public relations bring to your company? What is your web presence within industry-related search engine results? We’re ready to help you build a brand through a strong foundation of marketing, advertising and public relations efforts—providing a strong foundation that will lead your company to success. Williams and West marketing consultants provide unique experience with a variety of traditional and online marketing strategies. We know how to accomplish proper positioning and branding for any industry.   Direct Marketing Direct marketing has become such an important facet of marketing, advertising and public relations that Williams and West has developed an entire department for this service. We are specialists in creating effective direct mail marketing pieces as well as messages appropriate to various media formats. Williams and West’s direct marketing services include media planning and placement, print advertising, direct mail, broadcast, and interactive marketing services. The demands of a non-responsive audience to traditional mass-media advertising, a highly segmented market, and the reality of the customer being in charge requires your company to employ direct marketing methods to effectively increase your revenue, profits or market share. Williams and West’s direct marketing specialists take on these challenges by: Developing a targeted plan which may include media planning and placement, print advertising, direct mail and radio/television can be driven by geography, demographics and/or lifestyle. Applying an efficient use of the appropriate media form. Tracking, recording and analyzing the results of marketing efforts that can be re-applied in future with direct marketing, advertising and public relations efforts.   Marketing Plan Marketing plans are necessary roadmaps for setting the course to achieve your marketing and sales goals.  At Williams and West we put our energy, passion, knowledge and experience to work for you.  Our expert staff will develop your marketing plan with a clear picture of future and how you are going to get there.  The marketing plan that Williams and West develops for your company will most likely include the following information:   Goals and Objectives Sales Objectives and Marketing Objectives Market Review Trends, Market Segments, Target Markets Competitive Analysis Product and Business Review SWOT Analysis Positionioning Strategies, Product, Pricing, Distribution and Communications Action Plan and Implementation Media plan, Budget, Schedule and Assignments Evaluation Lead tracking and sales reviews   This vital marketing plan “roadmap” will set the Williams and West team in action with the most effective and integrated marketing, advertising and public relations services that will lead your company to business success.   Print Advertising At Williams and West, we realize that time is short and we must utilize a critical combination of words and design. For that reason, we work closely with our graphic designers, copywriters and media planning and placement specialists to deliver and/or build your brand. Newspapers, magazines and a variety of other publications require a perfect mix of design, copy and the best use of media to deliver results. At Williams and West, our goal with print advertising is to have a measurable response that will produce a profit for your company. Is that a challenge in today’s world of marketing clutter? You bet! But Williams and West focuses on the most effective method of meeting this challenge by: Understanding the unique selling proposition your company is making and translating that into a message that brings value to your targeted audience. Producing a professional advertisement using the talents and experience of Williams and West creative department. Studies indicate that responses can increase by 50% or more for superior design and copy. Focusing on the benefits your company offers that provide solutions to your targeted audiences needs. Developing trust among your readers so they are comfortable with taking action. Providing a “call to action.” Integrating print advertising with your company’s overall marketing, advertising and public relations strategies. Williams and West’s direct marketers are passionate and energetic about providing your company with a successful print advertising campaign. We immerse ourselves in understanding and enhancing the delivery of a results-oriented marketing message, working closely with Williams and West’s entire marketing, advertising and public relations team to “stay on message” for your company.   Media Planning/Media Placement Williams and West media planning and placement uses direct marketing methods that effectively use the appropriate media mix for your desired targeted audience.   Selecting the right media for the right group is the most important factor of a proposition to a customer. Williams and West provides the following media channels for targeted campaigns on a local, regional or national level: Internet Radio Broadcast (network and cable TV) Print publications Outdoor advertising Our experienced staff answers these critical questions in order to build the most effective advertising and branding campaign for your company: What is the right media mix? What specific media offer access to the target market? When should advertisements be seen or heard, and how often? Our media planning and placement specialists immerse themselves in understanding the overall marketing strategy of your company. We realize the importance of being right on target to maximize the use of your media dollars. Using our experience and knowledge of the appropriate media channels, combined with your targeted audience and the integration with your company’s brand strategy, our team develops strong and effective media planning and placement that will provide optimal solutions for achieving your business goals. Back to Top